Nicholas Kilford is a Scorpio. We call him the Edward Norton of fine art printing. Who is Nicholas? He is our Master & Commander in what printing is concerned, in other words, the reason why our reproductions are so unbelievably realistic. Meet the man who knows about paper and ink better than anyone, the man that introduced us to the habit of wearing cotton gloves.
Nicholas, are you what we call in Portugal, a ‘beef’ (true Brit) or is Nicholas Kilford your artistic name?
More of a half-caste actually! Born to a portuguese father and english mother in Bristol, UK. My last name is Sereno but I use Kilford. Seems to have a cooler ring to it. 🙂
Tell us about your life before Kilford Studios.
My background is in Communication Design. I went to António Arroio art school and after a brief passage through a university Psychology course returned to the creative realm and did Communication Design and Design and New Media at ETIC.
My first job was at Impala as a layout designer, a year after I left and took a job at a pre-production company. One year later, around 2004 I went solo and Extramedia Design Studios was born. We mainly took on design jobs, from logos to page layouts and web design. As a side-kick I got into photography (self-taught), this must have been in 2005. I honed my skills, experimented a lot and spent a ton of cash on gear, jeez. Before I knew it I became an Exclusive Photographer for iStock and Getty Images. The image selection process at these companies was so strict that this just compounded my obsession with perfection and detail. It was a great experience and most of what I learnt translated over into other areas of my work. Due to lack of time i no longer actively contribute to Getty. Along the way I have taken on a few personal photography projects but over the past couple of years time constraints just don’t allow me to pursue image making anymore.
During the time we were exclusively catering to design clients some of them were also asking for canvas prints so we invested in our very first fine art printer. Things just sort of took off from there and so we created our online print store Extramedia. Soon after we were doing more print work than design and eventually our core business became large format printing and we gradually dropped design work.